Asset Bank and Brandfolder are digital asset management solutions used by marketing, brand and creative teams to organise, manage and share digital content.
Both platforms offer the core features expected from a DAM, but they take different approaches to usage rights, consent management, permissions, brand distribution and day-to-day content governance.
This page compares Asset Bank and Brandfolder side by side, helping you decide which platform is better suited to your marketing team, compliance requirements and content workflows.
Scroll down to see our side-by-side comparison table.
Asset Bank helps marketing teams use assets confidently and stay compliant. Usage rights, licence terms, credits and expiry dates remain connected to each asset, can be shown during preview or download, and travel with an asset even after download. Restricted content can auto-expire, with alerts sent to administrators and previous downloaders.
Consent forms can be linked to directly images or videos, making affected content easy to control if consent expires or is withdrawn.
Brandfolder supports expiry dates, alerts, approvals and access controls, but its public product information does not identify a comparable, dedicated consent and model-release workflow. Asset Bank brings these controls together in a more compliance-focused experience.
Asset Bank gives administrators detailed control over who can view, upload, edit, download and share content. Permissions can be configured around departments, brands, locations or external partners.
Assets can remain visible while downloads require approval, with intended use recorded in download logs. Password-protected collections and sharing portals provide secure, branded access for external audiences.
Brandfolder offers similar permission and sharing tools. Asset Bank is particularly well suited to organisations that need these controls to work alongside usage rights, consent and approval rules.
Asset Bank publishes annual packages starting from £5,949, making costs easier to understand and budget for. Its pricing page sets out package tiers, starting storage and user allowances, and the features available at each level. Set-up fees also apply.
Brandfolder uses custom pricing for its premium and enterprise plans, so customers must request a quote to compare total costs.
While the final investment depends on each organisation’s requirements, Asset Bank’s published pricing provides a clearer starting point for planning budgets and comparing DAM platforms, and calculating the potential ROI of a DAM solution.
From initial consultation through to rollout, Asset Bank’s implementation team ensures your DAM is configured around your organisation’s goals.
You’ll receive onboarding, admin training and ongoing account management to help your system evolve alongside your business.
Brandfolder offers onboarding and support designed to support enterprise-scale deployments and distributed marketing teams.
Asset Bank’s personalised support ensures a smoother path to adoption and long-term success, particularly for organisations with more advanced requirements around governance, permissions and workflows.
Asset Bank is highly configurable and designed to provide an intuitive experience for everyday DAM users.
The platform is configured alongside each client they work with, helping clients establish an appropriate structure, metadata model, permissions framework and governance process before launch.
Its familiar folder hierarchy gives occasional users a brilliantly simple starting point – a standout feature praised by clients including Telenor Group and the University of New Mexico, while metadata, filters and search support more advanced content discovery.
Brandfolder provides an intuitive visual interface centred on sections, labels and search. It's designed to support large-scale brand management and content distribution across enterprise marketing environments.
For organisations balancing usability with governance, Asset Bank provides additional structure without placing unnecessary complexity in front of everyday users.
Brandfolder offers strong brand-distribution functionality, including branded portals, brand guides, templating, embeddable assets and creative integrations.
Asset Bank combines branded sharing with version control, approval workflows, licence tracking, consent management and granular permissions.
This makes Asset Bank a particularly strong choice when brand consistency depends not only on finding the latest asset, but also on understanding where, when and by whom it may be used.
Asset Bank keeps usage restrictions visible throughout the content lifecycle:
Rights information can be captured during upload, directly linked to and displayed prominently on asset pages, repeated before download and visible in integrated applications.
Restrictions can also be written into downloaded metadata or added to filenames.
Consent forms and model releases can be linked to the images and videos they cover.
Access to sensitive consent records can be restricted, while alerts at expiry and withdrawal workflows help administrators find and control affected content.
Brandfolder provides expiry dates, availability controls, access requests and approvals. These can support asset-rights workflows, but its public product materials do not show the same breadth of dedicated consent and model-release management.
Asset Bank customers are supported throughout implementation and beyond.
A friendly, UK-based consultant supports configuration and administrator training during onboarding. Customers also receive ongoing assistance from a team that works to deeply understand their organisation and DAM setup.
Brandfolder offers personalised onboarding, tailored training, a knowledge base and dedicated account management.
Both providers support enterprise implementations. Asset Bank’s approach is particularly valuable for organisations that want their DAM configuration, governance model and content-management processes to be developed together.
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Both platforms provide cloud-based security and access controls.
Brandfolder describes encryption, vulnerability testing, antivirus scanning, SAML single sign-on and privacy controls for brandfolders and collections.
Asset Bank is ISO 27001:2022 certified and hosted using Amazon Web Services. It offers encryption in transit and at rest, role-based technical access, vulnerability scanning, third-party penetration testing and a choice of hosting region on eligible packages.
Asset Bank complements these security controls with governance functionality designed to help organisations manage asset permissions, usage rights and consent.
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