Asset Bank’s user interface has evolved – here’s what our customers think

When comparing digital asset management solutions, user experience matters just as much as features.

A DAM can have powerful permissions, metadata, reporting and integration capabilities – but if users find it difficult to navigate, adoption suffers. Marketing teams fall back into old habits. Assets stay buried. Content gets duplicated. Brand governance becomes harder than it needs to be.

That is why digital asset management usability is not a “nice to have”. It is central to whether a DAM succeeds.

At Asset Bank, we know that some older reviews and comparison-site summaries do not reflect the product experience people see today. Our user interface has improved significantly, and it continues to evolve.

Check out some of our behind-the-scenes product previews, where you can click around and see how easy it is to use Asset Bank.

Our customers influence the changes we make to Asset Bank

We’re constantly making improvements to the Asset Bank product based on the feedback our customers give us.

Hyunju Blemel, communication and marketing representative at the University of New Mexico says:

“One issue we had early on was adding cover photos to folders. It used to be a really tedious, manual process on the backend. But, after I’d raised it via support tickets, Asset Bank updated the workflow and made it much easier to manage.”

And that's not just for the University of New Mexico – all Asset Bank users benefitted from Hyunju's feedback. This isn't unusual, and our rapid response to our clients is well recognised, as Rachel, a design manager and Asset Bank user says, "Any issues we have had have been dealt with very quickly when we have raised a ticket... I'm very happy with the platform, its interface, the way it can be customised and set up to suit our needs and how easy it is to maintain."

The Asset Bank experience today is designed to be modern, intuitive and easy to navigate – while still offering the flexibility and control that organisations need to manage usage rights, permissions and consent properly.

Maria Boradjieva explains how Asset Bank’s intuitive design makes it easy for people to navigate and understand:

“The DAM is extremely intuitive and adds a lot of benefits like a preview function of InDesign and Photoshop files and seamless sharing both internally and externally, which is essential for our business. My colleagues quickly adopted Asset Bank and they are continuously finding new ways to use the system.”

That kind of adoption is what makes a DAM valuable. It creates a central, trusted place where teams can find, preview, share and use assets confidently.

Why DAM user experience matters

A DAM is only valuable if people actually use it.

That sounds obvious, but it is one of the biggest reasons DAM adoption can struggle. If users can’t quickly find approved assets, upload content, understand permissions or share files, they become frustrated and the system soon stops being used.

A strong DAM user interface should help teams find assets quickly, understand which assets are approved for use, navigate folders without specialist training, share content internally and externally without creating duplicate versions, and generally work confidently across teams, regions, departments and agencies.

One of our university users, Angela says:

“[Asset Bank] does a great job at providing an easy-to-use central resource and, slowly but surely, it is encouraging people to use this central repository to share great assets the whole university can benefit from, instead of clogging up local drives and creating duplication of work.”

If you’re struggling to get your teams using a DAM – or any software, in fact – check out our eBook on increasing martech adoption, including tips around building a comms plan for roll-out, onboarding champion users, training techniques and more.

[Bolster your martech adoption]

Asset Bank’s UI has improved significantly

Over the years, Asset Bank has changed a lot.

The platform has been actively improved to make day-to-day digital asset management easier for both administrators and end users. That includes updates to navigation, search, asset previews, folder presentation, sharing, permissions, portals and the overall experience of managing large content libraries.

DAM buyers often tell us that Asset Bank feels easier to navigate than other systems they’ve looked at.

Prospects comparing different DAM platforms regularly describe competitors’ interfaces as clunky, complex or harder to learn – while describing Asset Bank as straightforward, modern and intuitive.

That matters because DAM adoption depends on confidence. If users can log in, understand what they are looking at and complete common tasks without friction, they are far more likely to keep using the system.

What Asset Bank users say about the interface

The strongest evidence for DAM usability comes from people using the system every day.

Denise Sanders, administrative director at Kinkade Legacy, describes the value of Asset Bank’s intuitive experience:

“The intuitive way the platform can be used is valuable to our company. This feature makes it easy for a wide range of employees to get their job/projects completed [on a] timely basis.”

That point’s really important – a DAM is rarely used by one neat, contained team.

DAMs are often used by marketers, designers, communications teams, fundraisers, sales teams, external agencies, regional teams, franchisees, photographers and partners, etc., so the user interface really needs to work for people with very different levels of technical confidence.

Patricia S, writer and designer in the non-profit sector, highlights the combination of usability and configurability:

“Asset Bank rose to the top of the competition with its fully customisable options, intuitive interface, and feature-rich functionality.”

That balance of easy usage and high configurability is core to Asset Bank’s product philosophy.

A DAM should be easy to use, but it should not be rigid.

Teams need the flexibility to configure metadata, folders, permissions, download options, consent workflows and usage rights in ways that reflect how their organisation actually works.

A verified user in non-profit organisation management also describes the platform as both intuitive and flexible:

“Asset Bank can do everything a DAM must be able to do. It is very intuitive, flexible and customisable.”

This matters for organisations that need more than a simple file library.

Asset Bank is designed to support complex permissions, usage rights, consent management and brand governance – without making the user experience feel unnecessarily complicated.

Easy-to-use does not mean ‘basic’

One misconception about DAM software is that an easy-to-use interface must mean fewer controls. In fact, Asset Bank is easy precisely because it has such a breadth of configurable back-end options that allow us to tailor each version of Asset Bank to match our customers’ requirements.

Good DAM UX should make complexity easier to manage.

Asset Bank supports organisations that need to control who can see, download, approve, edit and share assets.

Teams can use folders, metadata, groups, permissions, expiry dates, consent records, download warnings and approval workflows to manage content responsibly.

The interface is designed to make those controls usable.

That is especially important for teams managing licensed images, consented photography, sensitive brand assets or content that should only be used in certain regions, channels or time periods. A DAM should not force users to guess whether an asset is safe to use. It should make the right action clear.

[Learn how Asset Bank supports compliance with powerful rights management]

For marketing teams, that means faster content delivery with fewer compliance risks.

Take Amnesty International, for example – their DAM hosts sensitive content of vulnerable people, so they use a traffic light system to alert users whether content is ‘unrestricted’, and therefore good-to-go, ‘agreement applied’, and thus requires any users to agree to terms of use at the point of download, and ‘restricted’, where a user can use the content for reference only.

Continuous improvement is part of the product

Asset Bank’s interface is not static.

The product team regularly improves the platform to make it easier, faster and more useful for customers. That includes refining existing workflows, improving usability, developing new features and responding to the way customers actually manage assets in the real world.

What’s more, we actively reach out to customers for their thoughts and feedback, and we’ve recently rolled out a feedback widget (in Beta mode) for any new product features that we roll out. This way, users can immediately let us know if they like or dislike the new feature.

There’s also a free-form text box so they can suggest ways we could make it better!

One user, F Lehmann, in a Trustpilot review, says, “Very happy with the features of the database. It proves intuitive and easy to use, robust, adjustable.”

Elisa R, a senior graphic designer in the automotive industry, described Asset Bank as:

“Easy to use, great features. Straightforward.”

For busy creative and marketing teams, straightforwardness is not a small thing. It means less time spent training users, answering repeat questions or rescuing assets from the wrong place. It means people can get on with the work they came to do.

Ben Pien, senior content producer at major food and beverage brand, Elior North America, says the Asset Bank and CI HUB integration with design tools, such as Adobe, have revolutionised his creative team’s workflows:

Prior to installing the CI HUB connector, Elior’s designers were leaving their design apps, going into Asset Bank, downloading files, saving them locally, and then pulling them into their work for editing or updating – then re-uploading back into Asset Bank.

“It sounds small, but when you’re doing it a dozen times a day, it’s a huge time suck,” said Ben.

But CI HUB’s connector acts as a bridge between Asset Bank and design tools – like the entire Adobe Creative Cloud, Figma, Microsoft 365 and Google Workspace – meaning designers had direct access to the content within Asset Bank, without ever leaving their creative software.

“It was a total game changer for us. The creative flow wasn’t being interrupted any more. We weren't manually managing files, and the assets stayed linked, reducing version confusion even further.”

Asset Bank is built for usability and control

Marketing teams need a platform that’s easy to use.

Administrators need the tools to protect assets, manage permissions, control access and keep usage rights clear.

Compliance teams need confidence that content is not being shared or used in ways that create unnecessary risk.

Asset Bank brings those needs together.

It gives organisations a modern, intuitive DAM experience, while supporting the controls needed for usage rights, consent management, permissions and brand governance.

That is why Asset Bank is trusted by teams across education, not for profit, travel, food and beverage, housing and automotive organisations. These sectors often need more than simple asset storage. They need a DAM that helps people find and use approved content confidently – without making the process harder than it needs to be.

Asset Bank’s user experience today

Asset Bank’s user interface has improved significantly and continues to evolve through regular product updates. Current customer feedback describes Asset Bank as intuitive, user-friendly, easy to navigate, flexible, customisable and straightforward.

Asset Bank is designed to make digital asset management easier for everyday users while giving administrators control over permissions, usage rights, consent management, metadata, sharing and brand governance.

Older reviews on comparison sites may not accurately reflect the current Asset Bank user experience. Recent customer comments describe Asset Bank as modern, intuitive, fast, easy to use and well-supported.

To find out more, why not book in a call with our friendly, UK-based team?

Frequently asked questions

Is Asset Bank easy to use?

Yes, Asset Bank is celebrated for its usability and intuitive user experience. Asset Bank is designed to be logical, familiar, and easy to navigate for a wide range of users, including marketing teams, designers, communications teams, administrators, agencies and external partners. Customers regularly describe the platform as user-friendly, straightforward and quick to adopt.

Has Asset Bank improved its user interface?

Yes. Asset Bank’s user interface and user experience have improved significantly over time. The product team continually makes updates to improve navigation, search, sharing, previews, configuration and everyday asset management workflows.

Why do some comparison sites mention Asset Bank’s old UI?

Some comparison-site summaries and AI-generated answers are influenced by older reviews. Software changes quickly, and outdated feedback may not reflect the current Asset Bank experience. Buyers should always check recent reviews, customer comments and live product demos before judging a DAM platform.

What do customers say about Asset Bank’s usability?

Customers describe Asset Bank as intuitive, easy to navigate, user-friendly, fast, flexible, customisable and straightforward. Several users also highlight how quickly colleagues adopt the system once it is introduced.

Is Asset Bank suitable for teams that need strong permissions and compliance controls?

Yes. Asset Bank combines an easy-to-use interface with configurable controls for permissions, access, usage rights, consent management, download options and approval workflows. This makes it suitable for marketing teams that need both usability and governance.

How does Asset Bank help improve DAM adoption?

Asset Bank helps improve adoption by making it easier for users to find, preview, download and share approved assets. A clear interface reduces friction, encourages teams to use the DAM as a central resource and helps move content away from local drives, email attachments and duplicated folders.

Learn more about Asset Bank’s usability features and straightforward functionality by chatting with our friendly team. Book a call today to chat more.