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Portals: The Smarter Way to Share and Manage Digital Assets
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Digital Asset Management Portals mean you can share large volumes of content - securely! - without jeopardising your brand by using a 3rd party platform. Image is of a purple grid on a black background that looks like it falls away into a tunnel.

Managing digital assets efficiently is essential for maintaining a strong brand presence and ensuring that your team and external partners can access the right materials when they need them. However, finding the balance between accessibility and control can be tricky - and that’s where Digital Asset Management (DAM) software, and specifically DAM portals, come in.

Asset Bank’s new Portals feature is a game-changer for digital asset management. It gives you a smarter, more streamlined way to share large volumes of assets directly with external partners, all while maintaining control over who sees what.

Whether you’re sharing product materials with distributors or marketing collateral with agencies, Portals make the process faster, more secure, and easier to manage.

How to Share Content in Asset Bank’s DAM

With Asset Bank’s DAM software, there are already several ways to share assets with partner organisations, helping you find the best fit for your specific use case:

Direct Access with Permissions - You can give partners direct access to your DAM with the right permissions to ensure they only see relevant product or brand materials. Each partner has their own login, appears in reports, and can be added to workflows like upload or download approvals.

Asset Collections - You can also create a small collection of assets and share it with partners. They can then review and download the materials they need without needing full DAM access.

Introducing Portals: A Smarter Way to Share Digital Assets

Portals in Asset BankManaging digital assets with portals takes asset distribution to the next level. Portals sit between direct access and asset collections, offering a more flexible solution for sharing large volumes of content with external partners.

Admin users can define which folders of assets are visible, and then create either a public-facing or password-protected Portal that provides direct access to these assets.

Unlike Lightboxes, DAM portals display assets in their folder structure, complete with powerful search and filtering functionality, making it easy for users to find what they need fast.

Benefits of Using Portals in your DAM 

Portals Save Time

Portals streamline the distribution of large volumes of assets and metadata to partner organisations, reducing manual effort and saving valuable time. With a more organised approach to managing digital assets, you can free up time for more strategic tasks.

You Keep Control of Your Brand

Portals act as a single source of truth for your brand assets. If an asset changes (e.g., a new version is uploaded), it’s immediately reflected in the Portal — ensuring consistency across all touchpoints. This is one of the key advantages of using DAM software for brand management.

You Look Great in Front of Your Partners

Sharing content via a Portal maintains your brand image, while giving your partners easy access to all approved content at their fingertips. With powerful search and filtering options, they can find what they need quickly and without hassle - improving efficiency and collaboration across teams.

What Our Clients Say

“Using Portals has changed my life! It’s super quick and easy to share large collections of images with hoteliers, which has reduced our co-branded marketing setup times and made communications so much slicker.”

- Steve at ABCTravel.com

See What Our Other Clients Have to Say

Managing Your Digital Assets with Portals Just Makes Sense 

Managing digital assets with portals offers a smarter way to control and distribute content to external partners. By providing direct access to selected folders with advanced search and filtering tools, Portals save time, strengthen brand consistency, and empower your partners to find what they need quickly.

Discover How Portals Can Help You

If you’re looking to improve the way you distribute and control your brand assets, Portals could be the solution you need. Read more in our Portals Support, or book a chat with our team today to discuss your specific business needs.

Book in a Chat with the Team

Paul Mulvee
Paul Mulvee Mar 24, 2025

As product manager here at Asset Bank, Paul’s our in-house product hero. Having been with the team since 2010(!) he knows every inch of our digital asset management software. He’s got a penchant for product success, and is always engineering new features, or updating existing technologies across our DAM platform.

With years of experience helping businesses organise and optimise their digital libraries, Paul’s passionate about enabling teams to work smarter, save time, and unleash their creative potential.

At Asset Bank, Paul works closely with our customers to continually evolve our digital asset management offering, so that it grows with them and increases in value over time.

Paul’s Asset Bank story

Paul joined Bright Interactive (Asset Bank’s parent company) in 2010, after nine years working in various other roles in the software industry. After travelling for a year, Paul relocated and applied for a job at Bright after hearing great things about the company from a recruiter.

He then joined Bright (now Asset Bank), starting as the Support Manager and growing this team, followed by a move to Consultancy where he used his in depth product knowledge to help configure solutions for prospects and existing customers.

From there he took up a role as a senior sales consultant for eight years, prior to moving into his current position as product manager for Asset Bank.

Paul is a major champion for our digital asset management solution. He knows how much positive impact our software has had for the hundreds of organisations he has worked with, and this drives him to continue to make it more powerful, flexible and easy to use.

Paul works with a team of developers, UX, UI, and testing engineers, working together to solve complex technical problems and produce solutions with the best user experience possible.

Paul’s ‘best bits’ of Asset Bank:

“It’s great working in an industry that is always evolving as there is a constant stream of new challenges and new technologies to get stuck into. This keeps everything fresh and enjoyable.”

Why Paul loves to work here:

“I love speaking with our customers and all the other Asset Bank Teams. Gathering requirements, prioritising the roadmap and coming up with innovative solutions. I also like that I’ve returned to my computing science roots, and get to work with the amazing talent in our development team.”

Connect with Paul to learn how Asset Bank can transform your digital asset management strategy!

We can't wait to show you Asset Bank in action!

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