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Marketing,
Christmas

Avoid these Christmas copywriting clichés – try this instead

As marketers start planning their festive campaigns, something emerges from the shadows like Michael Bublé – the annual #ChristmasCopyBingo.
Marketing,
Christmas

Wow your clients with these alternative Christmas card ideas

It’s that time of year again. Thousands of UK businesses are scrabbling to get their client Christmas lists together, separating them into higher and..
Marketing,
How to

Top 7 photo editor apps for busy marketers

Whether you’ve been running your social media channels for years, or you’ve just started to get into content creation for your business, keeping on top of..
Employer Branding

From Spain to Sri Lanka: Inclusive flexible working to retain your staff

Here at Bright we're lucky enough to work alongside a whole host of talented, intelligent people and we know it's vitally important that we don't take..
Marketing,
Influencer Marketing

What do consumers really think about Influencer Marketing?

There’s no skirting around the fact that influencer marketing in on the up. 90% of marketers reported that the ROI from their influencer marketing..
Marketing,
Influencer Marketing

6 steps to a successful influencer marketing campaign

Picture the scene, it’s 9pm on a hot July evening and hundreds of thousands of 20 somethings are perched on the sofa - eagerly awaiting the 60 minutes of..
Marketing,
Influencer Marketing

How do you prove the value of Influencer Marketing?

Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson. It’s a..
Digital Asset Management

Keep yourself in the picture - 4 handy tips to make the most of Asset Bank notifications

It’s pretty common for your Digital Asset Management (DAM) solution to notify you when new users want to register to use the system, or even when new..
Employer Branding

Bright win the 'Excellence in Wellbeing' award!

We're really overwhelmed and so pleased to announce that we've been recognised by Great Place to Work as a centre of 'Excellence in Wellbeing'.  Here at..
Digital Asset Management,
Marketing

Introducing Brand Hub

Brand Hub is a new interactive brand guidelines platform created by Bright, the team behind Asset Bank. Brand Hub is designed specifically to tell your..