7 Best Digital Asset Management Software Platforms

Discover the best DAM platforms to streamline your brand assets, boost team productivity, and protect your digital content.

DAM software, done right, is worth its weight in gold. But, let’s be honest, it’s not a bargain-bin purchase. If you’re buying a DAM for the first time, you want to be confident you’re getting something that’s genuinely transformative for your teams. 

Buy the wrong tech, and you’ll find barriers at the point of roll-out, teams that struggle to get onboard, and workflows that stay just as painful as before.

Get the right software, and you’ll see quicker turnarounds, faster time to market, and ROI you can actually measure.

TL;DR

Choosing the right Digital Asset Management platform can be the difference between a brand that runs smoothly and one that spends half its week hunting for files.

We’ve done the digging to help you cut through the noise, analysing the leading DAM solutions used across the UK and beyond. From streamlined systems built for smaller teams to enterprise-level platforms packed with advanced governance, workflows and integrations, here are the DAM tools that can help you organise, scale, and safeguard your brand assets with confidence.

1. Asset Bank

• Location: Brighton, UK
  
  
• Founded: 2005
  
  
• Website: www.assetbank.co.uk

With 20+ years in the DAM space, hundreds of successful implementations, and millions of assets managed globally, Asset Bank has proven that big impact and an individually tailored DAM system doesn’t need to come at a sky-high price tag.

What makes Asset Bank different?

Asset Bank puts consent and compliance at the core, not as an afterthought. From usage rights tracking to expiry alerts and consent records linked directly to assets, it ensures teams stay legally sound and brand-safe, globally.

Add to that AI-powered intuitive search, smart automation, and seamless integrations, and you get a DAM system that keeps assets under control, teams in sync, and delivery fast.

While Asset Bank may not be the largest DAM provider, its affordability and exceptional versatility make it a smart choice for organisations of any size, from start-ups that are scaling to established, global enterprises.

Storing, sharing and securing digital assets is made even more simple thanks to seamless integrations with systems in the typical martech stack: Adobe, Figma, Sketch, WordPress, Google, Microsoft, SharePoint, even Canva!

The Asset Bank platform is also highly configurable, meaning each Asset Bank can be tailored for any customer in any industry. Currently, the DAM software supports clients across FMCG, food and beverages, banking and finance, charities and NFPs, retail, travel, construction, manufacturing, media, higher education and more. 

“We went from chaos – a scattered, reactive way of dealing with content – to more collaboration, where everyone knows where to go, what to use, and how to work together.” 

– Ben Pien, Elior North America

Asset Bank is an intuitive SaaS that hundreds rely on to manage their brand assets with confidence and compliance.

Plus, their UK-based support team consistently delivers ‘Excellent’ customer support:

"We've been using Asset Bank for a few years now and it makes storing and sharing images, video files and other assets so easy! The account managers are also very knowledgeable and helpful. The platform is constantly updated to make UX even better!"

– Dora Kolacsek, Beneden Health

What Asset Bank offers

• Digital Asset Management: An intuitive, central hub to store, manage and share brand assets with ease. Their team of engineers continuously evolve the platform for optimum user experience.
• Consent & Compliance Management: Rights, expiry dates, permissions and usage rules are baked into every asset, meaning assets are consistently used with confidence.
• AI-Powered Search: Auto-tagging, reverse image search, intelligent metadata descriptions, and lightning-fast asset discovery.
• Integrations with multiple systems: Connect to the tools you already use (Adobe, Canva, Sitecore & more).
• Onboarding & Support: 20 years’ in the DAM industry has led to unrivalled expertise, meaning clients can expect expert training from real humans.

Asset Bank is Perfect For:

• Marketing and Brand teams: who want faster campaign turnaround, fewer bottlenecks, and brand consistency everywhere.
• Creative and Design teams: who need quick access to approved assets, automatic version control, and no more "Is this the latest file?"
• Sales teams: who need to be confident that the content in their pitch decks is approved and up-to-date.
• Large organisations: juggling regional teams, usage rights, permissions and compliance requirements, and complex permissions.
• Growing brands: who need a scalable system without enterprise-level pricing.

With Asset Bank, you don’t just get software, you get a long-term partner in your brand operations.

Asset Bank's Annual Pricing Plans:

2. Bynder

• Location: The Netherlands
• Founded: 2013
• Website: www.bynder.com

The most well-recognised DAM vendor (and usually the most expensive, depending on plan type), this digital asset management software provider offers a feature-rich DAM experience, and is considered the number one Enterprise DAM, according to G2.

Their impressive connectivity as “the world’s most connected dam” sees them integrate with over 145 different marketing, creative, project management and ecommerce platforms (and more!).

3. Canto

• Location: Georgia, USA
• Founded: 1990
• Website: www.canto.com 

Initially created to develop scanning software for the Macintosh, Canto’s focus shifted to asset management after customers requested a tool to organise their growing number of digital files.

As such, they are an established brand and a top player in the digital asset management software arena. 

While widely applicable, Canto is particularly well-suited for specific industries like manufacturing and construction, as well as for enterprise-level needs where managing extensive content and complex workflows is critical.

A major recent differentiator is the strong integration of its DAM and Product Information Management (PIM) capabilities into a single platform (Canto XI), which creates a unified "single source of truth" for both product specifications and visual assets.

4. Brandfolder

• Location: US
• Founded: 2012
• Website: www.brandfolder.com 

Brandfolder prides itself on its simple user interface and straightforward usability. Key features include automatic tagging, robust search, analytics, and tools for ensuring brand consistency, plus its integration with Smartsheet.

Brandfolder stands apart from other DAM platforms through its emphasis on speed and usability, featuring an intuitive interface that requires minimal training, and AI-powered search for fast asset discovery. 

It also distinguishes itself with customisable, scalable solutions and a strong focus on customer support, which includes help with onboarding and setting up integrations. 

5. MediaValet

• Location: Canada
• Founded: 2010
• Website: www.mediavalet.com 

Mediavalet is a cloud-based DAM solution generally favored by larger enterprises. It’s known for its extensive features and support for a wide range of integrations. MediaValet also offers unlimited users, admins, and training sessions included in the subscription.

Core to MediaValet’s platform is its enterprise-grade security. It provides end-to-end encryption, regular third-party security audits, and advanced threat protection via its use of Microsoft Azure.

It also has an in-built project management functionality via a collaborative project management dashboard, and native, in-app tools for creative teams to repurpose assets like videos, audio files, and templates directly within the system.

6. ResourceSpace

• Located: UK
• Founded: 2006
• Website: www.resourcespace.com

ResourceSpace primarily stands apart due to its low price. Its open source nature means its core software is completely free to use, so organisations only pay for optional support, cloud storage, or bespoke development, significantly reducing overall service costs and avoiding vendor lock-in.

Founded by Dan Huby and Neale Hall in 2006, ResourceSpace was first developed exclusively for Oxfam, before gaining traction with others in the charity sector, then expanding to a 500-strong client base.

The company behind ResourceSpace, Montala, is employee-owned and received B Corp certification in 2022, demonstrating a commitment to high social and environmental performance.

7. Frontify

• Located: Switzerland
• Founded: 2013
• Website: www.frontify.com 

Frontify started life as an app for brand guidelines before moving into the world of digital asset management. It’s considered an integrated brand management platform that unifies the DAM with live brand guidelines, creative templates, and collaborative workflows, rather than a standalone asset storage solution.

The platform provides customisable digital and print templates for non-designers, with "lockable" elements (like logos, colors, and fonts). It means non-designers (e.g., marketing or sales teams) can create their own on-brand content quickly and independently, reducing bottlenecks and freeing up creative teams’ time for higher-value work.

Why Good Digital Asset Management is Paramount

Even with smarter AI tools, faster workflows, and more automated content creation, one thing remains critical: control. 

Digital asset management (done well) ensures every image, video, document and brand file is used legally, consistently, and confidently.

Without clear rights information, permissions, expiry dates or consent records, brands risk reputational damage, legal disputes, and compliance failures.

And the stakes are only rising. Regulations around privacy, licensing, and content usage are tightening, and organisations using outdated file storage methods (hello shared drives and mystery folders) often have no way of knowing who owns an asset, whether it can be reused, if consent has expired, or whether the organisation is legally allowed to use it at all!

Asset Bank solves these problems. 

Its permission controls, consent tracking and usage rights metadata ensure every asset is safe, compliant, and ready to use.

Industry data shows that teams using DAMs with rights and consent governance in place are significantly more confident in asset reuse and reduce compliance risk dramatically. It's an advantage no modern brand can ignore.

You’re in Safe Hands

Smart digital asset management isn’t about simply filing content, it’s about protecting it, governing it, and using it responsibly.

Asset Bank provides organisations with secure, ethical, compliant asset management that protects both your organisation and the people represented in your content. With Asset Bank in place, you can:

• Control who sees what
• Track consent and usage rights
• Prevent outdated or restricted content from being used
• Maintain brand consistency across every campaign

Asset Bank has spent 20 years supporting regulated industries, charities, higher education institutions and global brands, all with rigorous compliance needs. So whether you're scaling, auditing, or simply trying to get your digital house in order, you’re backed by a solution built for doing things properly.

Ready to take control of your assets and eliminate compliance risk for good?

Get in touch with the team today.