We have recently published two new Asset Bank case studies. Both of these clients have a global presence, the first is Santander, one of the world’s largest banks, and the second client’s name speaks for itself, Guinness World Records.
One of the 40,000 GUINNESS WORLD RECORDS: Furthest arrow shot on target using feet
Our solution for Santander UK, called the Santander Creative Bank, performs three key functions;
- As regulatory archive system
- As a central artwork library for Santander’s marketers and agencies to update marketing materials
- As Santander’s brand asset and photography library
Guinness World Records also supplied us with a challenging brief (the best kind in our view). As well as wanting to centralise all their brand assets, the team wanted to find a more efficient means of collecting all the media involved in a world record breaking attempt including photos and videos. Read the case study to find out how Asset Bank helped them achieve this.