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Version control

Version control is the practice of keeping identifiable revisions of a digital asset so a team can distinguish the current version from earlier ones and trace changes over time. In digital asset management (DAM), it helps people find the right image, document or design. A version number identifies a revision; it does not prove that the asset is approved or licensed for use.

 

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Page at a glance

  • History: retain earlier revisions when a file or its metadata changes.
  • Current is not approved: check sign-off and usage rights separately.
  • Versions and variants: a revised logo is a new version; a web-sized export is a variant.
  • Distribution: identify where the old file is in use and arrange replacement.
  • In Asset Bank: asset versions must be enabled; saving a new version is a specific editing choice.

HOW IT WORKS

How does version control work for digital assets?

When content changes, a team needs a clear relationship between the new revision and the asset it replaces. Retaining that history helps colleagues understand which revision they are using and investigate an earlier decision without treating every copy as an unrelated file.

For a marketing team, a useful process records what changed, identifies the owner and makes the approved revision easy to find. A corrected product claim may warrant a new version of a brochure. A separate language edition or campaign design may need its own asset record instead. Agree that distinction before uploading.

Versions, variants, approval and backup

  • Version: a revision over time, such as a brochure with corrected copy.
  • Variant: a different output for a purpose, such as a smaller JPEG or a square crop of the same approved photograph.
  • Approval: a decision that a particular revision is ready for an agreed use. The newest upload may still need review.
  • Backup: a recovery copy for loss or failure. It does not tell colleagues which revision they should publish.

Names such as v01 and v02 can help identify exported files, but filenames alone do not preserve a controlled history or record approval. Keep the change record and usage information with the asset.

IN PRACTICE

Using version control in Asset Bank

Asset Bank’s asset versions guidance explains how to retain an earlier file and its metadata while saving a new revision. Ask Support to enable the feature. During an individual edit, choose to save a new version rather than simply save changes; that option is not available for bulk updates.

The latest revision retains the original asset ID and the older revision receives a different ID, allowing embedded links to use the new asset. Check the configuration for who can find, edit or delete older versions.

Downloader notifications can alert eligible users to file or version changes. They depend on configured time limits and users’ notification settings. An alert does not replace copies already downloaded, inserted into presentations or sent to a printer.

Before releasing a replacement

  1. Confirm whether this is a revision of the same asset or a separate variant.
  2. Record the reason for the change and keep the previous revision where required.
  3. Check the new revision’s approval, licence and consent information for its intended use.
  4. Check who can access older versions and how people will identify the approved one.
  5. Test affected embedded links and tell relevant colleagues or partners which downloaded copies must be replaced.

ILLUSTRATIVE EXAMPLE

Replacing a brochure after a product change

A marketing team has approved brochure v03 and supplied it to sales colleagues. A product specification changes, so the designer creates v04. Uploading v04 does not by itself make it ready to distribute.

The asset owner records the correction, retains v03 in the version history and sends v04 through the agreed review. Once the revised specification and usage permissions are checked, the team marks v04 as approved and makes it the revision colleagues should use.

The owner also checks where v03 has been shared. Sales colleagues replace their downloaded PDFs, and the print supplier is told which artwork to use before production. Any configured version alerts support that handover; they do not change files already on someone’s computer.

Takeaway: version history explains the change, approval authorises the next use, and distribution checks address copies outside the library.

Frequently asked questions

Does the latest version mean an asset is approved?

No. A version identifies a revision, while approval records a decision about whether that revision is ready for an agreed use. Check approval status and usage rights before publishing, even when the file is the newest version.

Is version control the same as a backup?

No. Version control helps teams distinguish revisions and follow changes during everyday work. Backup supports recovery after data loss or failure. Retaining a version history does not remove the need for backup, access controls or an agreed retention policy.

Will a new version replace files people have already downloaded?

Do not assume so. Downloaded copies, email attachments and files supplied to printers need a separate replacement process. Asset Bank can notify eligible previous downloaders when configured, but alerts depend on time limits and user settings; they do not replace those external copies.

See Asset Bank in action

Explore how Asset Bank helps marketing teams manage, control and share digital assets.

KEEP EXPLORING

Related terms and reading

  • Digital asset management (DAM): the wider process for organising and controlling assets.
  • Asset Bank features: explore asset management and new version alerts.
  • File naming conventions: consistent names help identify exported revisions.
  • Asset lifecycle: the stages from creation to retirement.
  • Metadata: information that describes the asset and its use.

Browse the digital asset management glossary

Sources and further reading