This practical playbook is designed for higher education institutions looking to strengthen digital asset governance while reducing compliance, consent and regulatory risk.

It explores how universities can manage student and staff imagery, marketing assets, academic content, research communications and other digital assets more effectively through centralised governance, consent management, rights control and approval workflows.

Covering areas such as student consent, access permissions, metadata, audit trails, version control, policy enforcement and lifecycle management, it provides a practical framework for protecting institutional reputation, maintaining regulatory compliance and ensuring teams always have access to approved, up-to-date digital assets.