Facial recognition can look like just another useful AI feature in a digital asset management system. But identifying people through their facial characteristics involves biometric processing – bringing very different privacy, compliance and governance considerations.

This practical buyer’s guide gives you 5 essential questions to ask any DAM vendor offering facial recognition. It will help you understand how biometric data is handled, what safeguards are built into the product, what the vendor’s terms and conditions say, where responsibility for compliance sits, and what your data protection officer should know before the feature is approved.

It also includes a facial recognition decision tree and an AI risk guide to help you understand which DAM AI features may require closer legal or privacy review.