Discover a multi-functional Digital Asset Management system for one of the world’s largest banks.

Finance Digital Asset Management

Santander UK is a leading financial services provider and offers a wide range of personal and commercial financial products. As of 2021, Santander UK serves more than 14.3 million active customers and makes around £551 million of profit per tax per year.


Head office

London, UK 


A huge customer base

Santander has 14.3 active customers including 6.3 million digital customers


A growing library of assets

When they first moved to Asset Bank, Santander had 86,000 digital assets in the system


Banco Santander is a retail and commercial bank originally based in Spain, with a presence in 10 main markets.

Santander is the largest bank in the Eurozone by market capitalisation. It is one of the largest financial group in Spain and Latin America. It also has significant positions in the United Kingdom, Portugal, Germany, Poland and the North East and United States.

the challenge 

Building a Digital Asset Management system that met Santander’s extensive requirements

Santander Digital Asset Management
the challenge 

Before Asset Bank, Santander had used various Digital Asset Management (DAM) systems. Their requirements were extensive as they needed their DAM solution to perform a number of specific functions:

  • As a regulatory system
  • As a central artwork library for Santander’s marketers and agencies to update marketing materials
  • As Santander’s brand asset and photography library
  • Prior to contacting Asset Bank, Santander had struggled to find a comprehensive and user-friendly system that met all these bespoke requirements within their budget.

How did Asset Bank help?

Our team were able to customise the Enterprise version of our Asset Bank to support the specific functions required.

The Santander Creative Bank has different site sections, different access levels and user views. This means someone working on the archive side of the Creative Bank can have a user experience specific to their needs, and visa versa for one of Santander’s marketers.
Through our admin system, Santander were able to make a lot of changes to their system themselves, but where required they could also call on our customer support if further assistance was needed.

Santander makes good use of Asset Bank’s functionality to group assets together, this is very helpful for them to control asset usage and risk management, for example, they can link assets that are part of the same campaign, making them incredibly easy to find in order to make regulatory changes.

They also like the flexibility Asset Bank’s permission functionality can give them. They can review asset download requests before giving permission. This gives them complete control over the use of their assets.

The results

Santander currently has over 86,000 assets in the system and a total of 881 users across Santander, their agencies and other third parties.

Lucinda Parish, group communications manager 

"Asset Bank is an asset library that actually works! Easy to manage, easy to locate assets, easy to talk to the team about bespoke requirements, easy on budgets.What's not to like?!"

banking digital asset management

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