ITV plc is one of the UK's best-known media brands. ITV’s roots are in the ITV regional broadcasting franchises that were first awarded over 50 years ago. Now, it remains the UK's largest commercial channel by audience share.

ITV digital asset management

In 2013, ITV launched a rebrand to provide a modern, unifying brand identity for all of its channels. Learn how Asset Bank built a central brand hub to give ITV a consistent identity across everything that it does.


Head office

London, UK


Seamless brand experience

ITV’s Asset Bank is uniquely tailored to them, ensuring brand consistency across the board


Single Sign-On (SSO)

SSO means employees can log in without having to input their password - making it a smooth experience for all


ITVCreative is the broadcaster’s in-house, full-service creative agency and production company.

They offer a full creative production service from concept to delivery. Their team of experienced professionals need one place to access brand assets and share then with external partners.

the challenge 

Creating a seamless brand experience

ITV Digital asset management
the challenge 

One key requirement was for the Brand Site to fit seamlessly with ITV’s new brand identity so that it could lead by example.

The results

The sparkly new Brand Site was a success and now provides the following:

  • One place for employees, suppliers, partners and journalists to download approved brand assets, such as logos, fonts, and Microsoft Word and PowerPoint templates.

  • Guidelines for how to use the brand assets. Users can read instructions online, and browse and download the brand guidelines as PDFs. In addition, when a user downloads one or more brand assets, the appropriate guidelines are included in their download.
  • Powerful reports, enabling admin users to track who has downloaded which assets, and for what purpose.

  • An approval process for new ‘creative’ that uses the brand assets. For example, an employee who has downloaded a logo for use in new artwork can upload the finished artwork file for approval. A member of the ITVCreative brand team then either approves the artwork or adds comments and rejects it back to the employee. The approved files remain archived on the site in case they need to be referred to later (for example to find out who approved them).
  • Single sign-on (SSO) for ITV’s employees, so they don’t need to remember yet another username and password combination.
Dan gleeson, producer

"Asset Bank is a powerful, user-friendly system developed by an intelligent, hardworking and proactive team at Bright. ITV is delighted with the performance and service."

ITV DAM solution

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