Stuck in a digital asset rut? Now's the time to invest in a DAM

It’s a vicious circle. Your company shared drive is full of images, some named - some not and every day there are countless digital assets being added with no particular process. And trying to find a desired asset? The stuff of digital nightmares. But what if things could be different. What if you could simply type in a couple of keywords and find exactly what you’ve been looking for? 

Are your team set up to work from home effectively?

With a global shift towards remote working due to the COVID-19 lockdown, many organisations have found themselves in the tricky situation of not having an online centralised digital asset management system (DAM) set up - instead relying on an internal shared drive. Those who make this changeover a priority will certainly reap the benefits of their workforce being able to find what they need with maximum efficiency. 

If this is all ringing tiny alarm bells of dread then now is the time to invest in and implement your DAM system. The truth is, most of the cost of marketing is in the people you hire. These are the bright minds who think up brilliant campaigns, write compelling copy and design strong creative. They might be in house or an external agency but the rub is - none of these people are cheap to employ and their time is not best spent going down the rabbit hole of your disorganised asset library. By investing in a DAM, you’ll quiet the chaos and decrease wasted searching time considerably. 

Creative designs - Photo by Med Badr Chemmaoui on UnsplashPhoto by Med Badr Chemmaoui on Unsplash

If you think your current system is unsavable - we’ve seen worse!

Our clients often come to us once things have become seemingly unmanageable. There may be countless different digital assets floating around their shared folders - from videos and images to company brand logos and legal documents. Some will be password protected, some are old and unusable and others might have restrictions of use - especially if you work with outside organisations. Modern DAM systems such as Asset Bank and DASH allow you to easily segment and rename assets in minutes, giving them levels of admin access and adding expiry dates or usage restrictions within a couple of clicks.

Try this simple formula to see how much a DAM could save you just on finding assets:

Reduced Discovery Cost

RDC = People x Salary x % of Time x % DAM Search Efficiency

5 x £50,000 x 20% x 60% = £30,000

Increasing both efficiency and morale

The search and browse function is one of the core areas where a DAM like Asset Bank can really give time back to your marketing and creative teams. It’s easy to see how much time and money can be reallocated once you’ve made the investment in a DAM. Once in place a DAM will sit at the core of your marketing function and can bring ROI by reducing software and hosting costs, rights management, time taken to tag, distribute, transform and publish assets. 

A benefit that we can’t build a tool to measure (but have seen happen time upon time) is the relief from your team when they can simply find the asset they need within a couple of clicks. Creatives love to create - make the most of their skills by giving them easy access to the tools they need to do the best job in the least amount of time. Setting different access rights is easy, making sharing project files with external agencies a doddle.

Our team are on hand to help you make the switch

The team at Bright have successfully worked with hundreds of customers to overcome these common challenges and build efficient, robust solutions which have a real tangible benefit to your bottom line. We have a dedicated support team in place to help you manage the software changes within your team and to assist with any queries you may have. 

Interested in digital asset management and how could it help your business? Find out if you're ready for a DAM with our downloadable checklist.

Ready to get started? Get in touch with our team for a demo or more information about benefits and costs. 

 

Emma Pryke
Written by Emma Pryke

With a love for words and a head for marketing, Emma works with the team at Bright to create content that is *gasp* not just about Digital Asset Management! You’ll hear her voice on the Big Bright Podcast and she’s always keen to speak to our clients to get the scoop on what's going on their world. If you have a story for us about the incredible images in your Asset Bank just let her know!