Guinness World Records 

Guinness World Records is the universally-recognised authority on record-breaking achievement. For over 60 years, people across the globe have been enthralled by an ever-increasing number of unimaginable challenges and achievements.

Guinness World Records DAM solution

Discover how Asset Bank has streamlined the process at Guinness World Records and helped organise their 200,000 assets


Head office

London, UK


Team locations

UK, United States, China, Japan, the UAE and many more countries around the globe


Time saved 

The team now have a reduced workload as assets are easy to find and access


A record number of assets

Guinness World Records are now able to manage more assets than ever before - 200,000 to be precise… and rising


Increased efficiency

A better way to collect evidence of world records including data, images and videos


Guinness World Records was first launched in 1954 by Sir Hugh Beaver.  Six decades later and people from around the world flock to buy the book every year. Their aim is to 'make the world a more interesting, fun and positive place.'

That’s over six decades of breathtaking sports achievements, mind-boggling puzzles solved and bizarre body tricks. Currently, Guinness World Records have over 200,000 records in their database which increases every single year.

the challenge 

Centralising over 200,000 images and video

DAM for media
the challenge 

Guinness World Records approached Asset Bank in 2013. They wanted a Digital Asset Management system to centralise all their brand assets in one location.

They also wanted to find a more efficient means to collect all the media involved in a record attempt including text, videos and photos as well as allow members of the public to submit their own records.

Why Asset Bank?

Asset Bank is incredibly customisable and Guinness World Records was able to work closely with our onboarding team to build the perfect solution for them. They needed a system that would integrate all of their current records into the database, as well as allow external record attempt competitors to submit their own information. Ultimately, this would save the team at Guinness World Records a bucket load of time.

The results

After a successful onboarding with Asset Bank, the team at Guinness World Records was able to integrate their records database with an enhanced record collection functionality.

What’s more, users can now submit all the evidence and information for their record attempt via

  • Users can upload everything including text, images and videos.
  • Using a REST API all this data is then transferred and categorised into their Asset Bank ready for staff to process.
  • This content is then available to Guinness World Records and partners for use in their annual books and on their website.
Rob Howe, IT Director

"We introduced Asset Bank so we could centralise all of our assets in one place instead of each local market having their own material. The change has been amazing, we have reduced workloads and made everything easy to find. Asset Bank is simple to configure for an admin and intuitive for the end-users so almost no training was required."

Digital Asset Management Guinness World Records

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