Guinness World Records is the universally-recognised authority on record-breaking achievement. For over 60 years, people across the globe have been enthralled by an ever-increasing number of unimaginable challenges and achievements.
Guinness World Records was first launched in 1954 by Sir Hugh Beaver. Six decades later, and people from around the world flock to buy the book every year. Their aim is to 'make the world a more interesting, fun and positive place.'
That’s over six decades of breathtaking sports achievements, mind-boggling puzzles solved and bizarre body tricks. Currently, Guinness World Records have over 200,000 records in their database, which increases every single year.
Discover how Asset Bank has streamlined the process at Guinness World Records and helped organise their 200,000 assets.
Guinness World Records approached Asset Bank in 2013. They wanted a digital asset management system to centralise all their brand assets in one location.
They also wanted to find a more efficient means to collect all the media involved in a record attempt including text, videos and photos as well as allow members of the public to submit their own records.
Asset Bank is incredibly customisable and Guinness World Records was able to work closely with our onboarding team to build the perfect solution for them. They needed a system that would integrate all of their current records into the database, as well as allow external record attempt competitors to submit their own information. Ultimately, this would save the team at Guinness World Records a bucket load of time.
After a successful onboarding with Asset Bank, the team at Guinness World Records was able to integrate their records database with an enhanced record collection functionality.
What’s more, users can now submit all the evidence and information for their record attempt via guinnessworldrecords.com:
Users can upload everything including text, images and videos.
Using a REST API all this data is then transferred and categorised into their Asset Bank ready for staff to process.
This content is then available to Guinness World Records and partners for use in their annual books and on their website.
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