Digital Asset Management for the Housing Industry

Housing associations, construction firms, and real estate teams manage a complex mix of photography, video and brand assets – from site imagery and CGI renders to lifestyle photography and resident-led campaigns, where strict legal, safety and privacy obligations apply.

Asset Bank helps teams stay compliant at every step.

Trusted by housing associations, construction, and real estate organisations to securely manage and share content across marketing teams, partners and regions

Stay on the right side of image licences and usage rights

Asset Bank makes usage rights visible and enforceable, so assets are never used outside their permitted terms:

Store licensing information, usage restrictions and attribution requirements directly against each asset
Prevent assets licensed for digital-only use from being downloaded for print
Ensure photographers and creators are credited correctly every time
Give teams clarity on how assets can be reused across channels

Reduce risk, avoid misuse and keep your organisation on the right side of image licences.

Control approval and safety for construction imagery

Images often require additional checks before they can be shared publicly. Asset Bank helps you manage this process with confidence:

Route construction photography through approval workflows before it becomes available
Clearly label assets as approved, restricted or internal-only
Ensure imagery meets safety and compliance standards before publication
Avoid unapproved or unsuitable images being shared externally

This ensures only compliant, approved and brand-safe imagery is used to represent your organisation externally.

Use people-led imagery compliantly

Asset Bank gives you a clear, auditable way to manage consent alongside your assets:

Upload consent forms and link them directly to relevant photos and videos
Record where and how images of people can be used
Set expiry dates on consent to support GDPR compliance
Prevent assets being reused once consent has expired

Meet privacy obligations and use people-led imagery with confidence.

Ensure only the right people access the right assets

From internal teams and regional offices to agencies, contractors and partners, not everyone should have access to every asset, or be able to download without oversight.

Asset Bank provides granular permission controls to keep content in the right hands:

Give brand and design teams access to the full asset library
Limit staff access to approved and compliant materials
Share specific assets with partners or suppliers only
Require approval before downloads, including capturing intended usage

This helps protect your brand, prevent misuse and maintain control across every channel.

A DAM built for housing, construction and real estate marketing

Asset Bank is designed for organisations that need to manage risk as carefully as they manage content. From housing associations and property developers to estate agents and building materials manufacturers, Asset Bank helps teams stay compliant without slowing down delivery.

Use assets confidently. Control access. Protect rights.

Asset Bank is the best way for housing teams to stay compliant.