Since 1973, IFAD has provided the US $23.2 billion in grants and low-interest loans to projects that have reached an estimated 518 million people.
They work in countries where poverty and hunger are at it’s deepest and strive to use agriculture to connect farmers and civilians to markets that enable them to earn more. They need to use Asset Bank to share images to partners and organisations around the world that support their work.
The International Fund for Agricultural Development (IFAD) work with rural people in developing areas enabling them to grow and sell more food, increase their incomes and determine the direction of their own lives.
Agriculture is a proven solution for poverty reduction and IFAD’s work is essential in maintaining and improving the communities in some of the world’s poorest countries. The use of images highlights their cause and provides content for partners who support their work.
IFAD had an online archive but didn’t have a way of storing high-resolution images together with their data and thumbnails.
When internal and external clients requested images by email, the IFAD image management team would literally have to take the CDs off the shelf and upload them to an FTP site.
They also needed to give instant access to their internal and external graphic designers who were also using CDs.
Lastly, IFAD needed a way to easily share images with colleagues and global development partners all over the world.
IFAD has used Asset Bank bank since 2010. Since installation, they’ve added photo essay functionality, customised the ecard feature and incorporated the Facebook-like feature.
They added enhanced reporting functions and created an FAQ section for user support. Most importantly, they were able to say goodbye to using CDs!
IFAD did in-depth research on the best way to develop an image bank. They reviewed what their partner UN organisations were using as well the top photo agencies in the industry.
After deciding that they needed to use a specialist digital asset management (DAM) system, they analysed different DAM vendors, but ultimately decided on Asset Bank.
We came in at a reasonable price point, and we were able to host on the cloud. But most of all, we were able to configure our DAM system to make sure we truly met IFAD's needs. 
.png?width=1921&height=1080&name=Case%20Study%20Banner%20Template%20(22).png)
.jpg?width=2000&height=934&name=ShelterBox%20Case%20Study%20(5).jpg)